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Digital Advertising & Marketing 101: Take The Complete Guide

18.8 hours
All Levels

How do consumers see your brand relative to your competitors? …

What you'll learn
From one-off customer satisfaction surveys to brand tracking surveys that are administering on a continuous basis, they provide the information that marketers need to understand how their products, services and brands are seen by consumers.
In Analytic Methods for Survey Data, statistical learners will become familiar with established methods for converting survey responses to insights that can support marketing decisions.
Techniques discussed include factor analytics, cluster analysis, discriminant analysis and multi-dimensional scaling.

Artificial Intelligence: Reinforcement Learning in Python

21.5 hours
All Levels

Artificial Intelligence has become the centrepiece of strategic decision making …

What you'll learn
Be ready to apply your newly-acquired knowledge in your current organization.
Make informed strategic decisions for yourself and your business.

Artificial Intelligence & Machine Learning

21.5 hours
All Levels

Artificial Intelligence has become the centrepiece of strategic decision making …

What you'll learn
Be ready to apply your newly-acquired knowledge in your current organization.
Make informed strategic decisions for yourself and your business.

Survey analysis to Gain Marketing Insights

18.8 hours
All Levels

How do consumers see your brand relative to your competitors? …

What you'll learn
From one-off customer satisfaction surveys to brand tracking surveys that are administering on a continuous basis, they provide the information that marketers need to understand how their products, services and brands are seen by consumers.
In Analytic Methods for Survey Data, statistical learners will become familiar with established methods for converting survey responses to insights that can support marketing decisions.
Techniques discussed include factor analytics, cluster analysis, discriminant analysis and multi-dimensional scaling.
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